Florida welcomes a record 70 million tourists; visits from Brazil jump by 56%

Florida has seen an unprecedented surge in international tourists, with a significant contribution from Brazilian visitors. According to data from Visit Florida, the state welcomed around 70.8 million guests in the first half of 2023. Foreign and Brazilian visitation rose by 21.8% and 55.7%, respectively. However, domestic visits slightly decreased by 1.1% over the same […]

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