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Women’s Final Four TV ratings see steep drop-off without Caitlin Clark
No Caitlin Clark, no ratings history. The NCAA women’s basketball tournament Final Four saw a steep drop-off in TV ratings from last year’s record-breaking viewership. Without Clark in the tournament, the broadcasts of UConn vs. UCLA and South Carolina vs. Texas averaged just 3.9 million viewers for ESPN. It marked a 64% decrease from the […]