Brazil’s Impact on Florida Tourism in 2023

In 2023, Florida saw a significant uptick in visitors from abroad, totaling 8.3 million, just shy of the pre-pandemic figure of 9.8 million from 2019. Recovery sees a significant 1.3 million visitor increase from the previous year, as revealed during the Florida Huddle 2024 briefing. Brazil played a pivotal role in this resurgence, ranking as […]

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