Instagram has overtaken TikTok as the world’s most downloaded app, amid potential US bans against TikTok. With Meta’s backing, Instagram reached 768 million downloads in 2023, showing a 20% increase. Meanwhile, TikTok’s downloads totaled 733 million, a modest 4% rise. This growth spurt for Instagram is largely thanks to Reels, a feature launched in 2020 […]
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