Alibaba’s e-commerce platform, AliExpress, has hired David Beckham as its first global brand ambassador. This move aims to compete internationally against rivals like Shein and Temu. Beckham will feature in AliExpress ads for up to a year. This campaign mimics Temu’s viral marketing in the U.S., including five Super Bowl ads. AliExpress also appointed popular […]
Related Posts
Ibovespa Surges to 130,000 Points Amid Fiscal Optimism
On October 24, the Ibovespa index experienced a notable recovery, climbing back to the significant mark of 130,000 points. This surge occurred as investors adjusted their expectations regarding fiscal policies following statements made by Finance Minister Fernando Haddad and Central Bank President Roberto Campos Neto. The Brazilian stock market saw a 0.65% increase, closing at […]
Starlink Soars: Musk’s Satellite Internet Outpaces Rivals in Mexico
Elon Musk’s Starlink has made significant strides in Mexico’s telecommunications sector. The satellite internet service closed the first half of 2024 with impressive numbers, positioning itself as a formidable player in the market. Starlink now ranks as the eleventh largest economic group in Mexico’s telecom sector by revenue. It has also become the sixth-largest fixed […]
