Alibaba’s e-commerce platform, AliExpress, has hired David Beckham as its first global brand ambassador. This move aims to compete internationally against rivals like Shein and Temu. Beckham will feature in AliExpress ads for up to a year. This campaign mimics Temu’s viral marketing in the U.S., including five Super Bowl ads. AliExpress also appointed popular […]
Related Posts
Deadliest cyclone ever hit South Brazil and killed 27
The deadliest cyclone ever hit South Brazil and killed 27. This marks the worst weather tragedy for the state of Rio Grande do Sul. Governor Eduardo Leite flew over the affected spots with a government team. The storm hit 67 towns and affected more than 52,000 people. Hundreds of firefighters and military police are aiding […]
Banxico’s Rate Plans Waver Due to New 2024 Spending
After President López Obrador’s new spending proposal, Mexico’s central bank, Banxico, is considering revising its 2024 inflation goals. Experts like Sergio Luna and Víctor Ceja warn about inflationary risks. Banxico previously aimed to lower inflation to 3% by mid-2024. However, the Ministry of Finance predicts it could reach 3.8% by December 2024. Since March, the […]
Xóchitl Gálvez’s potential challenge to AMLO’s rule: a test of Mexico’s democratic plurality
Despite President Andrés Manuel López Obrador’s high approval ratings and the dominance of his party, the National Regeneration Movement (Morena), opposition figure Xóchitl Gálvez is emerging as a potential contender. Her rising prominence in social networks and media and the President’s acknowledgment of her as a potential candidate suggests that Mexico’s political plurality and democratic […]